Whitney Gibson—leader of Vorys’ illegal online seller enforcement group—co-presented an online webinar entitled “A New, Comprehensive Approach for Stopping Third-Party Unauthorized Sellers Online” with Chris Barnes, Senior Vice President of e-Commerce Solutions at Market Track.
Market Track is a leading provider of e-commerce channel management solutions. The company recently acquired Channel IQ, a leader in minimum advertised price (MAP) monitoring.
This webinar will covered Vorys strategy for efficiently and effectively addressing unauthorized online sales on websites like eBay other marketplaces. They discussed the recommended program centered on implementing a graduated enforcement system that integrates technology, investigation, brand enforcement tactics and legal techniques to stop unauthorized sellers.
Gibson reviewed now strategies brands and use to create a foundation for legal claims against the third-party unauthorized sellers. He and Barnes then walked attendees through the different steps of the recommended graduated enforcement system.
While a recording isn’t available a detailed white paper, “The Winning Strategy for MAP Success and Long-Term Brand Value in the E-Commerce Market” is available for download.