Vorys and Market Track Host Webinar

Whitney Gibson Market Track WebinarWhitney Gibson, head of Vorys’ online enforcement group, is co-hosting a webinar with Market Track on stopping unauthorized sales. The webinar is free and will be held on January 26 at 2:00 PM Eastern.

In the webinar, Gibson and Market Track will discuss the full enforcement cycle and how brand owners can put t to use. This includes initial steps brands must take to support legal claims and overcome the First Sale Doctrine. Gibson will outline effective strategies, in detail.

Next, they will discuss the actual enforcement process (including an overview of Vorys and Market Track’s coordinated efforts to stop unauthorized sales). Finally, Gibson and Market Track will touch on other important considerations and strategies to consider.

The number of online shoppers grew by almost 20 million between 2015 and 2016. While the eCommerce boom has lots of benefits, it is also harming countless companies and brands. Among other things, many are suffering from price erosion due to unauthorized sales.

Webinar attendees will learn strategies for overcoming these issues and how to strength their brands and improve profit margins. People can sign up through Market Track. Reserve your spot now because space is limited.

About Market Track

Market Track is a leading provider of subscription-based advertising, brand and pricing intelligence solutions. Through monitoring trade and promotional advertising, pricing and e-commerce activity, brand protection and competitive advertising activity, they provide the most comprehensive coverage of key media channels available. Their solutions enable advertisers, agencies, retailers, and manufacturers to efficiently monitor and analyze causal data, creative execution, and ad spending to maximize the value of their marketing campaigns. Clients use Market Track’s SaaS solutions to determine how competing retailers, products and brands are being advertised, priced and promoted both in-store and online. The company’s granular creative assets and data cover nearly every retail trade class, product category and media channel. Market Track is headquartered in Chicago, Illinois.

About Whitney Gibson

Whitney Gibson

Whitney is a partner and leader of the firm’s group that focuses on internet brand and reputation issues, including both illegal online sales enforcement and internet defamation.
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