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Anti-Diversion Efforts vs. New York Warranty Law

Trademark law is one of the key tools for stopping unauthorized sellers. When an unauthorized seller offers products that are materially different than genuine products, it may infringe the company’s trademark. Many businesses have a warranty or guarantee that only apply to products bought through authorized channels. A product bought...

Unauthorized Third Party Sellers Are Problematic for Manufacturers and Brands

Many brands today are noticing that unauthorized third party sellers are selling large amounts of their products over the internet. Some of these brands are working hard to stop product diversion and the related unauthorized online sales. Others, however, are not — or they simply do not know how to deal...