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Webinar Replay | Why MAP Policies Fail And What You Can Do So Your Policy Doesn’t

Whitney Gibson, partner at Vorys, Sater, Seymour and Pease and leader of the firm’s group focused on internet brand and reputation issues, recently led a webinar hosted by The Running Industry Association: “Why MAP Policies Fail And What You Can Do So Your Policy Doesn’t.”  Vorys associate Laura Erdman joined...

Maintaining Internet Minimum Advertised Price (IMAP) Policies While Avoiding Antitrust Issues

E-commerce has fundamentally changed consumer behavior.  Prior to the internet, great deals were normally had by only the savviest of customers.  Now, however, price comparisons, blowout sales, and bargain shopping are the norm for anyone with a smartphone.  As a result, the past few years have seen never-ending price wars...

Communications With Authorized Sellers and Customers Key to Enforcement Program

As stated in a recent post, we recommend that companies adopt a three-step approach to tackle unauthorized online sales. Not only will the brand owner benefit but authorized sellers and customers benefit as well.   Step one is to revise company policies, procedures, and agreements. Step two is to implement...

Minimum Advertised Price (MAP Policy) Enforcement

One increasingly common technique companies are using to safeguard their brands is implementing a MAP policy. Short for a minimum advertised price policy, these are policies that companies establish declaring the minimum prices at which authorized sellers are permitted to advertise their products. It is important to note that these are policies...

Video: Vorys’ Online Seller Enforcement Program

Vorys has developed an Online Seller Enforcement Program which incorporates innovative graduated enforcement systems that combine technology, investigation, and legal tactics to monitor, identify, and eradicate unauthorized online sellers. The internet has made selling products more competitive than ever. It has also led to an increasing number of unauthorized sales. Unauthorized...

Minimum Advertised Price (MAP) Policies and Unauthorized Sales (White Paper)

Minimum advertised price policies, or MAP policies, are intended to limit the price at which products can be advertised. In other words, they set the lowest price at which an authorized seller is allowed to advertise a company’s products—including for internet sales—regardless of the price at which the products might...

Combating Unauthorized Sales: How to Deal With Unauthorized Resellers

Companies often struggle with how much time and effort to put into curbing unauthorized sales.  For some, the problem seems so widespread that the fight can seem fruitless.  After all, selling products online is easy and most websites offering third-party sales are easy to use. But does this mean a company should throw...