Strategies for Overcoming Price Erosion Authorized distributors violating minimum advertised price (MAP) policies, unauthorized sellers, counterfeit sellers, and traffic diversion schemes can all contribute to price erosion. Price erosion, as seen in the infographic below, can significantly damage manufacturers and their brands. Therefore, it is important that manufacturers and brand...
Whitney Gibson to Speak at Annual Professional Pricing Society Event on May 4th
Upcoming podcast, Twitter chat will precede presentation on stopping price erosion Attorney Whitney Gibson will be a featured speaker at the 28th Annual Spring Pricing Workshops & Conference in Miami on May 4, 2017, and he will speak about combating price erosion. The event is hosted by the Professional Pricing...
Webinar Replay | Why MAP Policies Fail And What You Can Do So Your Policy Doesn’t
Whitney Gibson, partner at Vorys, Sater, Seymour and Pease and leader of the firm’s group focused on internet brand and reputation issues, recently led a webinar hosted by The Running Industry Association: “Why MAP Policies Fail And What You Can Do So Your Policy Doesn’t.” Vorys associate Laura Erdman joined...
Maintaining Internet Minimum Advertised Price (IMAP) Policies While Avoiding Antitrust Issues
E-commerce has fundamentally changed consumer behavior. Prior to the internet, great deals were normally had by only the savviest of customers. Now, however, price comparisons, blowout sales, and bargain shopping are the norm for anyone with a smartphone. As a result, the past few years have seen never-ending price wars...
Minimum Advertised Price (MAP Policy) Enforcement
One increasingly common technique companies are using to safeguard their brands is implementing a MAP policy. Short for a minimum advertised price policy, these are policies that companies establish declaring the minimum prices at which authorized sellers are permitted to advertise their products. It is important to note that these are policies...
Minimum Advertised Price (MAP) Policies and Unauthorized Sales (White Paper)
Minimum advertised price policies, or MAP policies, are intended to limit the price at which products can be advertised. In other words, they set the lowest price at which an authorized seller is allowed to advertise a company’s products—including for internet sales—regardless of the price at which the products might...