The Truth About Fighting Fakes In China: What Works, What Doesn't, Who Is To Blame, and How You Can Protect Your IP In The Most Important Market 

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Many brand owners have fought and lost against the makers of counterfeiter products in China. Even more brand owners have heard about the experiences of others and quit without a fight. The conventional wisdom on China in many circles is that it is not possible to enforce intellectual property rights there and the only thing you can do is avoid it as best you can.

This thinking is out dated, self-defeating, and - most importantly - very, wrong.

William Mansfield has over ten years of experience in taking the brand ABRO, from the edge of destruction by counterfeiters to the point where the brand is feared by counterfeit producers of their enforcement. He spent years understanding the inner workings of the Chinese counterfeit system, which has led to real results on the ground and which strategies should be avoided. The brand value of ARBO has become valuable thanks to the ruthless pursuit of counterfeit enforcement. 

Join David Howell, director of brand protection at Vorys, Sater, Seymour and Pease, and William, for a free webinar as they discuss what works, what you should avoid, and how you can protect your intellectual property in the most important market for products.

Register for our webinar

Date: Tuesday, November 14, 2017
Time: 1:00 p.m. (ET) 
Duration: 1 hour 

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You'll Learn:





Why the conventional thinking about intellectual property enforcement in China is not the best approach; 

the issues involved with using civil litigation as an enforcement method; 

reframing the challenges and goals your brand faces; and

real world examples of effective enforcement in China and what approaches work best.

About Our Presenters

William Mansfield
Director of Intellectual Property and Owner

ARBO Industries, Inc., and Emergent IP

William Mansfield is the director of intellectual property for ABRO Industries, Inc., exporter of a wide variety of household, automotive and industrial lighting.  He oversees and  protects over 2,000 trademarks which are registered in over 175 countries.  William has over 20 years in the intellectual property protection field, first as an undercover investigator and then as an attorney.  Along with his current role, William runs a consulting business, Emergent IP Consulting where he assists with brand protection in China and the developing world.

Copyright 2017 Vorys, Sater, Seymour and Pease LLP

David Howell
Director of Brand Protection 

Vorys, Sater, Seymour and Pease LLP

David is a brand protection advisor for the Vorys online seller enforcement group. His experience includes online brand management and enforcement for a majority of Fortune 500 companies on all of the major U.S. and overseas online marketplaces. David has also worked with numerous international Fortune 2000 companies to help them protect their intellectual property, trademarks and corporate domain names from fraud, infringement and various threats to their brand.

(513) 488-1641