Setting Up an Authorized Internet Retailer Program
Minimum advertised price policies, or “MAP” policies, restrict the price at which products can be advertised. In other words, they set the lowest price at which a retailer is allowed to advertise a manufacturer’s products—including for internet sales—regardless of the price at which the products might actually be sold.
Well crafted authorized retailer programs and MAP policies are generally effective for keeping authorized sellers on track and from advertising discounts. We have the expertise to help brand owners put the processes, agreements, policies and strategies in place to address authorized and unauthorized seller issues.
Working with leading technology providers and cyber investigators, we help brand owners consolidate technological, investigative and legal services into a single, more integrated approach to controlling authorized dealers.
Below is an example of a comprehensive program we have helped clients implement.
Authorized Reseller Program
Set up program and draft agreements to ensure distributors can only sell to authorized sellers who abide by authorized reseller agreements or policies.
Unauthorized Seller Prep
Vorys helps brands implement necessary quality controls and material differences into agreements and policies to support unauthorized seller enforcement.
Authorized Online Retailers
Draft policies that require authorized retailers to seek permission to sell online and provide URLs/screen names so companies can track their prices and more easily identify unauthorized sellers.
Identify MAP Violators
Working with a leading price monitoring service provider, discover MAP offenders, including unauthorized sellers, on search engines, comparison shopping sites and third-party marketplaces.
Authorized Seller Enforcement
Contact authorized sellers regarding their MAP violations. Consult with Vorys concerning issues raised by sellers who receive MAP violations notices.
Escalated Legal Enforcement
As needed, Vorys can draft complaints, file subpoenas and lawsuits, work to obtain court orders that can ultimately be submitted to search engines for potential de-indexing of the offending sites, seek injunctions with the objective of being able to shut down websites and more.