How You Can Control Online Marketplace Sales & Stop Unauthorized Sellers From Harming Your Business

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Many companies today don’t have sufficient control over the sale of their products and, consequently, are faced with numerous anonymous third parties selling their products on the marketplaces. This lack of control creates several problems in the digital age, including:

  • Brand erosion caused by massive intra-brand competition
  • Quality issues from unauthorized sellers generating bad online reviews
  • Damage to e-commerce sales growth and dissatisfied authorized sellers
  • Inability to operate a viable MAP program consistently across offline and online channels

In this webinar, Whitney Gibson, leader of Vorys’ Seller Enforcement group, and James Thomson, co-founder of the PROSPER Show, will explain strategies that brands can use to control their online sales and stop unauthorized sellers from interfering with their business goals. They will discuss distribution strategies, foundational policies, methods for controlling a brand’s online listing content and enforcement approaches that combine technology, investigation and legal tactics to permanently remove unauthorized sellers.

 Attendees will leave with concrete action items they can take back to their teams and begin to regain control over their online sales, including:

Register for our webinar

Date: Thursday, February 22, 2018
Time: 12:00 - 1:30 p.m. ET
Duration: One hour and thirty minutes 

By registering for this webinar, you are agreeing to receive content from Vorys.

You'll Learn:

  • Distribution approaches to easily control your brand’s sales

  • Tactics to identify anonymous marketplace sellers

  • Policies that enhance your brand’s ability to:
    • Achieve MAP compliance
    • Assert legal claims against unauthorized sellers
  • Strategies to prevent third-party sellers from relying on the first sale doctrine to defend unauthorized activities

  • Tactics to control the content for your brand’s marketplace listing

  • Cutting-edge enforcement systems that combine technical, investigative and industry-leading legal tactics designed to remove unauthorized sellers

About Our Presenters

Whitney Gibson
Partner
Vorys, Sater, Seymour and Pease LLP

Whitney is a Partner at Vorys, an Am-Law 200 law firm and head of the Seller Enforcement Group. He has worked with hundreds of clients across the country to develop unique, cost-effective solutions for controlling their sales and removing unauthorized and other illegitimate online sellers with the goal of stopping brand equity erosion, MAP violations, interference with e-commerce sales, and quality issues. He develops and implements distribution strategies, foundational policies, anonymous seller investigations and legal enforcement tactics to effectively and efficiently identify and remove unauthorized sellers.

Copyright 2017 Vorys, Sater, Seymour and Pease LLP

James Thomson
Partner

Buy Box Experts 

James Thomson is the co-founder of PROSPER Show, an educational organization focused on developing training and best-practice materials for established online sellers. He is also a Partner of Buy Box Experts, an advisory services firm helping brands with online channels. He has ten years’ experience as a management consultant, advising Fortune 200 and mid-cap companies on how to grow their businesses profitably through comprehensive strategies and on-the-ground tactical implementation.

He earned a Ph.D. in Marketing Strategy from the Kellogg School at Northwestern University, and an MBA in Marketing and Operations from Vanderbilt University.

How You Can Control Online Marketplace Sales & Stop Unauthorized Sellers From Harming Your Business