Cutting edge strategies combining law, investigations, and technology to protect businesses’ online distribution channels
One of the most significant challenges brands face is how to effectively enforce Minimum Advertised Price (MAP) policies and uphold brand value in the face of a constant assault from diverters and unauthorized sellers advertising their products at levels that harm their brands.
The College of Law Practice Management, an international organization that recognizes excellence in law practice management, announced today that Vorys, Sater, Seymour and Pease LLP was a recipient of a 2017 InnovAction Award. Vorys was one of just two recipients of this year’s award.
Unauthorized and Grey Market Sales
We implement innovative graduated enforcement systems that combine technology, investigations, and legal tactics to monitor, identify, and efficiently and effectively help stop and eradicate unauthorized online sellers.
Authorized Resellers and MAP
Authorized distributors play a critical role in our clients’ efforts to control distribution. We work with our clients to monitor their authorized distributors and MAP violators and help ensure compliance with company agreements and policies.
We help clients eliminate illegal counterfeit sellers by removing their products and websites, seizing their websites and proceeds, and by pursuing enforcement directly against them until they cease selling products.
Online Traffic Diversion
Companies can be exploited by competitors who misappropriate their trademarks to divert traffic to the competitors’ own websites. We help clients stop these bad actors from hijacking the goodwill of our clients’ brands.
Domestic and International Programs
We have developed an array of tools to address illegal online sellers in the U.S. and abroad. Our services can be implemented throughout the world, and we continue to develop programs in accordance with foreign laws.
Tracking results can both motivate authorized sellers and deter potential unauthorized sellers. Clients receive detailed reporting that enables them to quantify results they are experiencing.
We offer and implement cutting edge strategies combining legal, investigative, and technological techniques to efficiently and effectively protect clients’ online distribution channels, trademarks, and brands.
Our internet defamation group has extensive experience protecting and repairing the reputations of businesses and professional, identifying anonymous posters and removing false and defamatory content from the internet. Learn more.
We have represented a wide array of industries and technologies in creating and protecting their patent applications. We offer comprehensive services that encompass the entire patent process and ensure our clients are protected. Learn more.
Whitney Gibson will be presenting at the 2018 Outdoor Retailer and Snow Show on January 25, 2018. His presentation is titled “Strategies to Control Product Sales and Position for Omni Channel Growth” and will discuss how to strengthen cross-channel sales by implementing the right policies and implementing pricing and promotions to maximize growth. To learn more, click here.